To assemble a branded portfolio of Active Adult/Senior communities and Conventional Multifamily over the next 5-7 years (2-4 properties- $200MM per year), through ground-up development and acquisitions targeting locations with high demand drivers.
Extensive and well-established network of relationships with property management groups, brands, services, 200 and lenders.
Edison’s development approach focuses on creating unique and highly amenitized Active Living and Conventional Multifamily properties that aim to deliver opportunistic returns. Their development process involves building properties from the ground up, starting with identifying potential opportunities in target markets.
To identify these opportunities, Edison employs a variety of tools and strategies to canvas the market. These tools include market research, data analysis, and engagement with local stakeholders. Once potential opportunities are identified, Edison proceeds with the development process. This process includes site selection, feasibility studies, design, and planning.
During the development process, Edison emphasizes the integration of amenities, features, and programming that enhance the living experience for residents both in Active Living and Conventional communities.
By focusing on creating unique and highly amenitized properties, Edison aims to differentiate itself in the market, attract residents and generate favorable returns on their development investments.
The Edison Equity product distinguishes itself in the market by offering superior amenities and unparalleled resident services and creating a lifestyle that is unmatched by competitors. This focus on differentiation aims to attract residents who value a higher level of quality and convenience in their living experience.
The amenities provided by Edison Equity properties go beyond the standard offerings. They are designed to enhance the residents’ daily lives and create a sense of community. These amenities may include state-of-the-art fitness centers, swimming pools, rooftop lounges, outdoor recreational spaces, pet-friendly facilities, and dedicated areas for social gatherings and events.
Edison Equity places a strong emphasis on providing exceptional resident services. This may include concierge and front desk services, on-site property management, maintenance and repair services, and personalized assistance for resident needs. The goal is to create a hassle-free and convenient living environment where residents feel well taken care of and value where they are living.
Edison Equity also focuses on curating a lifestyle that appeals to its target market. This may involve organizing community events, workshops, and activities that promote social engagement, health, and wellness. This differentiation strategy aims to attract discerning residents who are willing to pay a premium for a higher level of comfort, convenience, and community engagement.
EVP Development Operations
Jason Engelhorn boasts an impressive 28-year career in the Senior Living Industry. Initially an Activity Director, Jason quickly moved into the role of Executive Director where his community regularly achieved 100% occupancy and won numerous company-wide awards. After 11 successful years as an Executive Director, Jason stepped into Regional Operations roles. Starting as a Regional Director of Operations, he was promoted to a Vice President of Operations position before advancing to the position of Senior Vice President of Operations. Jason’s passion and specialty is New Development Operations having worked predominantly in this field for the past 8 years while successfully supporting and navigating numerous Senior Living Community new openings. Jason resides in Sonoma County, California, with his wife of over 25 years, and their two sons, both in their 20s. Jason holds a Bachelor of Science in Recreation Administration, which he obtained from California State University, Chico.
EVP of Sales and Marketing
Over 25 years of experience in the senior living industry responsible for developing and executing sales and marketing strategies for Oakmont Senior Living and Integral Senior Living.
Allison has worked for industry leaders in senior living and has experience in owner operated companies and third-party management in both new development and stabilized portfolios. Prior to Edison, Allison worked with Oakmont Management Group out of California and primarily focused on their new development communities, with successful openings exceeding 65% pre-lease and driving her stabilized communities to exceed 95% occupancy.
Allison’s expertise is in sales activities including the leadership, team building and direction of field’s sales teams, development and implementation of sales strategies and tactics, training and development of team members, marketing strategy and planning and consistent tracking and performance of all sales results. A steadfast focus on daily sales and marketing management to drive occupancy and revenue growth.
Chief Investment Officer
22 years of experience in the real estate industry. Brett joined Edison Equity Partners, LLC at its inception in 2016 and established its institutional quality investment platform. This disciplined approach has been applied to perform full due diligence on over $1B of potential acquisitions and closed on 6 communities with a portfolio value of ~$150MM.
Brett’s commercial real estate experience includes specializing in acquisitions, underwriting and closing deals, risk management, financial reporting, CMBS, and asset management. Brett was the GE Real Estate Global Valuations Process Leader for a $35B+ portfolio of assets where he managed the North American Quarterly Valuations and reporting process. He led the respective teams across Europe and Asia to drive consistency. Prior to his role as Global Valuations Process Leader, Brett was a Senior Underwriter for GE Real Estate’s North American Equity Platform and underwrote $600MM+ of new business acquisitions with a concentration on multi-family across the US. He also worked on the CMBS Team that successfully Securitized 10 North American Debt transactions totaling $6.4B (690 loans).
Chief Financial Officer
22 years of finance of experience that includes numerous leadership positions in high-profile companies Hunt Real Estate Capital (Lument), GE Capital Real Estate and IBM. He has an extensive background in corporate accounting, financial planning and analysis, real estate valuation, M&A analysis and system integrations. Before joining the Edison team, Naveen was Controller for Hunt Real Estate Capital (Lument), a specialty finance and investment management business.
Prior to Hunt, Naveen was with GE Capital Real Estate for over 11 years, beginning his GE career as an Accounting Manager on the JV accounting team, managing 140+ multifamily, office and retail JVs valued at over $2.5 billion. He eventually was promoted to Assistant Controller and Controller managing various equity portfolios across multiple property types valued at over $2+ billion. Prior to the sale of GE Real Estate in 2015, Naveen served as Finance Manager of GE’s $11+ billion U.S Lending portfolio, responsible for oversight and management of all core financial planning components. He began his accounting career at IBM in a variety of accounting roles.
EVP of Asset Management
Having 30 years of multifamily asset management experience including 25 years at GE Real Estate, Bruce brings a hands-on approach to asset management to protect our investments and maximize value, managing our debt portfolio and advising on acquisitions & dispositions.
As a commercial real estate industry veteran, Bruce’s background includes joint venture equity acquisitions/development, asset management, investment sales, RE underwriting, and RE loan workout/restructuring. Bruce led GE Real Estate’s Greystar and JPI multifamily JV relationships. Prior to his role at Edison Equity, Bruce was Head of Asset Management for Gables. Prior to his role at Gables, Bruce was with GE Capital Real Estate, where he held multiple positions including Director of Equity Investments, Senior Asset Manager, and Underwriting Specialist. As Director of Equity Investments, he acquired/developed over 190 properties with numerous joint venture partners generating approximately $2B of new equity volume. As an Asset Manager, he was responsible for a $1B portfolio of multifamily, retail and office assets.
Chief Operating Officer
30 years in multifamily and real estate with a heavy focus on operations. Dawn worked for some of the largest management companies, servicing Institutional clients and family office investors with market knowledge through-out the country. Growing in the industry afforded her a multi-faceted view of real estate, serving in different capacities such as Asset Manager, V P of Operations, President/Owner of a construction service company that included negotiating, bidding, and being awarded government contracts.
As a Founder, President, and Principal Broker of City Gate Property Group from 2014-2021 she managed 2.2 billion in assets (18,000+ units) for investors. As a partner she helped grow a successful company that sold to Asset Living. She holds broker licenses in multiple states as well as a CPM Designation. She provides peers, clients, vendors, and residents a voice at the local, state and national level through industry legislative advocacy as a volunteer to the various Apartment Associations. Dawn is relationship driven, entrepreneur minded, results oriented. She has the Owners perspective and able to solve systemic issues, addressing concerns and communicate transparently.
SVP of Property Management
New Over 20 years of experience in the multifamily housing industry managing high impact property management and sales operations for Portico, Mill Creek Residential, Bell Partners and Greystar. Focused on active adult since 2018.
James’ background has included oversight of new construction, conventional, senior, garden, mid-rise and high-rise assets of all classes including value-add renovations and repositioning projects. James began his career in 2004 in Irving, TX with Camden Property Trust as a part time leasing associate and quickly realized his passion for the industry. During his tenure with Camden, James was fast tracked to management and served as a mentor and field trainer for key operational positions.
Throughout his multifamily career, James has worked with both owner and fee managed firms. James is well versed in new construction, lease-ups (garden, mid-rise and high-rise), development and marketing. During his career, James has been successful in identifying obstacles and creating solutions to maximize asset value all while delivering exceptional levels of service to both his internal and external customers.
Principal/Chief Development Officer
34 years of experience in the real estate industry (including multifamily, office, retail and mixed use) with the last 25 spent in development. Mark brings experience in all phases of development including site selection, feasibility analysis, land acquisition, entitlements, financial pro forma, budgeting, design oversight, construction management, property management, leasing and debt and equity financing.
Over Mark’s 25-year career, he has developed $1.9B of real estate in Texas and Arizona. Mark’s primary focus over the last 5 years has been ground-up multifamily development. He created a start-up multi-family division for a regional developer in Houston, launching a unique brand and initiating development of over 1,500 units valued at over $500MM.
Mark’s broad-based experience across multiple asset classes brings a unique insight to the development team.
Principal/Chief Executive Officer
Risk management focused leader with over 34 years of commercial real estate experience. Carolyn founded Edison Equity Partners, LLC in 2016, where she has assembled a cross-disciplinary team with extensive multi-family experience, developed a rigorous investment policy, and established strong relationships with debt and equity partners. Carolyn and her team have performed due diligence on over $1B of value-add multi-family assets, acquired 6 communities with a portfolio value of ~$150MM and are on track to realize a 20%+ increase in each property’s value 2-3 years from acquisition.
Previously, Carolyn spent 20 years at GE Real Estate in various roles including originations and risk management as an underwriter, deal leader, risk manager and risk leader managing the financial risk in GE’s $35B core real estate portfolio. For 5 of those years, she provided risk oversight on the valuation, underwriting and due diligence process for ~$6.1B in acquisitions including wholly owned real estate transactions, development deals, LP interests in joint ventures and fund investments. On GERE’s Large Transaction, Team Carolyn underwrote and/or led portfolio debt and equity deals across the US, Canada and Europe totaling ~$10B including distressed loan purchases, large loan portfolio originations and corporate acquisitions.
Carolyn leads by example with collaboration and engagement to ensure we are meeting and exceeding our goals as a company and delivering on our promises to residents and investors.
